ElectraInvest for Online Trading Solutions

Online trading is rapidly changing the dynamics of the brokerage industry. Broking houses around the globe are now able to reach wider base of customers, and market new products and services to the growing number of Internet users. Online trading and e-commerce solutions allow brokers to extend a host of additional services such as portfolio management and online chat for trade settlement and billing.

ElectraInvest is feature-rich online trading solution that enables banking and broking firms to set up powerful Internet trading web sites and offer a gamut of products and services to their customers.

ElectraInvest interfaces with systems of banks, depository participants and the back office to make online trading a completely seamless experience for users. The powerful e-commerce solution offers brokers an effective and inexpensive channel to capture orders online, manage investor and trader risks, with a flexible and user-friendly trading front-end. It provides users a world of convenience.
 

Features of the ElectraInvest Online Trading Solution

• Complete and integrated online trading and e-commerce solution
• Reliable communication infrastructure
• Secure, scalable and reliable platform
• Interfaces with all participants in the trading cycle (exchanges, banks, depositories, brokerage houses, depository participants, market data providers, and investors) to provide seamless online trading experience
• Provides support for both FIX and CMS-based messaging standards established in the US, and published/ proprietary message standards like BSE and NSE in India

Benefits of ElectraInvest

• Superior online trading experience through direct access to local and global markets
• Multiple product offerings and improved speed-of-execution
• High-performance order execution management
• Smart routing of orders to multiple destinations
• Comprehensive risk and compliance management
• Effective trading user-interface
• Unified user-view across multiple service channels